• US$150

• 62 designs

• 21 designers

---

Logo Design Brief

My business is Berries and Flour Bakery and Harvest Goods. I started this small business this past summer and have focused on selling cakes (tiny square ones!), cookies, and tarts at the local farmers' markets.

My shtick is that every product I make includes a vegetable, fruit, nut, edible flower, or wild thing harvested from the local lands. That may be from a farm or orchard (like mine; they are part of my business), the native oak-hickory forest, or the tallgrass prairie.

I am in the process of expanding to include selling to restaurants, catering events, and doing more commissioned work. As well, public health laws have changed so I can start to include more "harvest goods". This coming season I also plan to sell berries, edible flowers, nuts, fruits, roots, teas, syrups, shrub concentrates, jams, maybe flower bouquets, and whatever else my license will allow me to sell.

So, I need some sort of logo that encompasses the seasonality of harvesting and foraging mindset, not necessarily the cake part (although inclusion of that would be awesome, too). I love handdrawn botanical drawings in black and white or with soft colors, but nothing too busy. I want nature and accurate species for the area (I am an ecologist!).

Two logos would be great. One with Berries and Flour, and one with Berries and Flour Bakery and Harvest Goods. I have a myriad of labels that have to be included on my craft paper boxes to meet public health requirements, but I also want the same logo on my business cards, website, menus, order forms, gift cards, etc.

I have attached several files. I am not attached to these, but they may help give you a feel for a design:
-Summer Berries is my tablecloth at my market booth. I would like the logo to go with this.
-2017 Labels is the 1x 2 5/8" labels I use for the logo on my boxes
-The pink Berries and Flour with the geometric design is the logo my mother designed for me and put on business cards
-I designed the logo with the 3 trees. It was far too cartoony (I want something classic), but I really liked the representation of harvest at different seasons
-The menu shows some of the cakes I sold this fall. In the spring there are more flowers, throughout the summer fruits and berries, and then this fall focused on what I had stored.
-A bunch of photos of cakes so you can see what I do. The logo should represent the frivolity and adventure of trying a new flavor, yet be lovely.

Thank you!

Target Market(s)

local food community.. includes individual patrons who might need a cake, farmers' markets, restaurants and events

Industry/Entity Type

Food Production

Logo Text

1) Berries and Flour 2) Berries and Flour Bakery and Harvest Goods

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• the text of my business name, fluidity so if I am selling fresh fruit or tea or infused syrups or candied flowers or cakes the logo works.
• " logo that encompasses the seasonality of harvesting and foraging mindset, not necessarily the cake part (although inclusion of that would be awesome, too). I want nature and accurate species for the area (I am an ecologist!).
• Something that goes decently with the summer berries print. It doesn't have to match, just go with.

Nice to have

• I love handdrawn botanical drawings in black and white or with soft colors, but nothing too busy.
• "Two logos would be great. One with Berries and Flour, and one with Berries and Flour Bakery and Harvest Goods. I have a myriad of labels that have to be included on my craft paper boxes to meet public health requirements, but I also want the same logo on my business cards, website, menus, order forms, gift cards, etc.
• "

Should not have

• No cartoons, too busy or too many bright blaring colors

---

Files

Download all files - 30.3 MB