• US$150

• 167 designs

• 74 designers

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Logo Design Brief

Our company is a motivational/business idea company that specializes in inspiring entrepreneurs and lifestyle design. Think '4 hour work week' or Tony Robbins. We’ve been in business for a while on a corporate level, but we’ve decided to take our product to the public and we’re launching next month. Our product is printed on a standard playing card and we need a fantastic logo that grabs your attention. The logo will appear on every one of our playing cards as well as website and collateral.

The three words “Great Idea Cards” should be visible and stacked on top of each other. We'd prefer them to be in ALL CAPS (although I'm open to variations) and to have the word 'IDEA' in a different color to the other two words. Below this word stack should be a modifiable area, this could be a ribbon, banner or plain text depending on your design. On this version it should say 'Volume 1'

The motivation behind the logo should be “inspirational”. It may have graphic elements that say “aha, I’ve had a great idea”. Also, please think about an emblem style design, something fully enclosed so it can be printed on any color card. See the attached files for examples of logos we like from the gaming world.

I’m looking for fresh thoughts here and am open to your creative ideas. I’ve attached our current and a proposed logo (which I don’t like) for reference.

LIKES
Emblems
Old school logos
Minimal design logos
Color
3D


DISLIKES
Black and white/greyscale
Steer away from ‘single gender colors” like pink and blue, they're fine when combined with others though

Target Market(s)

Millennial, entrepreneurs, lifestyle hackers, lifestyle coaches

Industry/Entity Type

Motivation

Logo Text

GREAT IDEA CARDS (main logo text) VOLUME I (sub-text)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Stacked design, roughly rectangular in shape (taller than wide)

Nice to have

• All caps. Open to other ideas but all caps feels right
• Flat or 3D, open to ideas
• Emblem style logo, see screenshot

Should not have

• Anything that feels gimicky.

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Files