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This customer received 362 logo designs from 135 designers. They chose this logo design from Adam Sleigh Graphic Design as the winning design.
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Logo Design Brief
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Updates
Hi All,
Added Thursday, December 05, 2013
Target Market(s)
Our target market is likely to shop at boutique stores as opposed to big box department chain stores. They appreciate quality and are willing to pay for it, but do not want to be perceived as "stuffy or snooty". They're an upper middle class demographic. Denver tends to be casual, but people wear $100 jeans and drive Toyota's with leather seats and BMW suv's. They're anywhere from age mid 20's up to late 60's.
Logo Text
Addison & Maxwell Real Estate Brokerage
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We do like more a word based logo, but like the possibly of having a unique distinguishing mark that could be used on signage and collateral.
Should not have
- In our market there are a ton of logos that have some sort of house design and being next to the mountains we see a lot of them incorporated as well. While we've seen some logos with these that are good we would like to stay away from incorporating these into our logo to differentiate ourselves.