A concept store focusing on design women clothing and small gifts

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This customer received 161 logo designs from 67 designers. They chose this logo design from :) as the winning design.
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I need a logo for a new shop in Reykjavik, Iceland. It is a nick name for a woman and need to be stylish and also it will used for design of the store own products
An Overview / Background of the Business & Services
NEW BUSINESS A SHOP DOWNTOWN REYKJAVIK WITH DESIGN CLOATHS AND GIFT ITEMS CONCEPT.
The Target Market / Audience you are trying to reach
LAIDIES AGE 30-80 THAT DEAT TO DRESS UNIQUE CLOATHS AND WANT TO BUY BEAUTIFUL ITEMS
Design Specifics; any preferences or ideas for Style, Colour, Imagery, etc
The main product will be cloths from http://www.studiorundholz.de/blacklabel1718.htm
Updates
Hi the logo name is: Sirrý
Added Sunday, January 14, 2018
Industry/Entity Type
Clothing
Logo Text
Sirrý (the name of the shop which is a woman nick name) slogan is: lýsir upp!
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.