• C$150

• 76 designs

• 25 designers

---

Logo Design Brief

Hi, and thanks for reading this brief!

We are starting an exciting new civic tech project called Experimentation Works (or EW in short), alongside a few different citizen groups.

Through EW, we hope to incentivize citizens to start small-scale experiments that will lead to better outcomes and civic good (or simply improve the lives of our fellow citizens).

The platform will be theme-agnostic, so it doesn't matter in what context or thematic area the experiments (the projects) will come from.

We need a graphic identify, including a logo (or an image that would have a couple variants to play with), as well as some accompanying graphic elements (that we can use, for instance, as a backdrop on our social media, etc.), a common color scheme, and a couple of fonts that would work well with it.

Ideas we'd like to communicate are: evidence is useful, testing things in a rigorous way lets us know what works (so imagery of science, labs, beakers, but also the more abstract: 'evidence' or ‘rigorous methodology’).

If you have any questions, please let me know!

Target Market(s)

All citizens and professionals who might be inspired by scientific rigour, using evidence in making decisions.

Industry/Entity Type

Tech

Logo Text

Not sure we need a caption, it could just be the graphical elements, but if you think you have something good, try it out!

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Everything is on the table.

Nice to have

• Nothing specific here.

Should not have

• Don't make it cartoony, or not serious -- we want this to inspire integrity, rigour, scientific process -- at its heart is better decision making, leading to civic good.