Triathlon Performance Clothing Logo

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This customer received 157 logo designs from 47 designers. They chose this logo design from GoMedia as the winning design.
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Logo Design Brief
We need an updated logo design to better represent the ethos of our brand. We need a simple clean sleek logo to suit our brand and carry our brand forward as we grow.
We design and manufacture high performance triathlon race suits that have style and not the all too often seen plain black colour and standard designs. We’d like it to be unique and recognisable especially when on the race suits and when the athletes are moving in races.
Our flagship products are female race suits. We will heat stamp the logo onto our garments so the logo needs to be designed to allow this and not easily be damaged – the logo’s will primarily be printed on high performance materials.
Have uploaded some sample pics of logos to indicate the kind of style and theme we are looking for. Please ensure the designs use the same themes as the examples or something similar (where possible).
Our target demographic is 20-45yr old, medium to high income females. Our target group are professional, semi-professional and amateur/enthusiast triathlon competitors (weekend warriors).
Target audience are willing to spend money on fitness/aesthetics/hobby and want to look good, stand out and be unique and feel great.
Looking for a very neat/stylish/sleek look with creative and unique options and proposals being preferred.
Need the design project product files in *.pdf, *.jpeg and *.esp file formats
Target Market(s)
Female
Professional, semi-professional triathletes and amateur/weekend athletes
Age: 20-45
Industry/Entity Type
Fitness
Logo Text
Designer Tri and DT
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must incorporate the themes used in the sample logos
- Preferably with DT as the symbol and 'Designer Tri' incorporated
Nice to have
- Designers preference
Should not have
- Complex pictures