• A$150

• 149 designs

• 36 designers

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Logo Design Brief

UPDATE: Based on designs we have seen so far, we like the idea of incorporating a simple house design somehow in the design. We are especially liking the idea that we could get a short and long logo design - one with 'Room For Improvement Pty Ltd' and the other with 'RFI' and the house element of the logo in both so they are the same but different sizes for different uses.

About us:
The business is a high end builder in Melbourne, Australia. We have been doing PREMIUM RENOVATIONS, BATHROOMS AND KITCHENS and, although we will still be offering all these services, we will be looking to specialise in bathrooms - in the premium suburbs of the city. We have done maintenance works previously but are moving away from this.

The Director of the company is a licensed Builder, Carpenter and Joiner (though we do not make our own cabinetry). We are targeting people who appreciate a quality job and want things done right and are willing to pay a little more for a premium product and finish.

We do not just do the minimum to get the job done, we always do the right job and perfect the finish. We take the time to get to know our clients and deliver what they want.

What the logo will be used for:
We have had a building business for a while and while we are happy with our current business card look and feel, it does not really have a logo (it is just text in a box) so we want to refresh and work on the logo first then all the other branding and admin materials: (biz card, website, flyers, quotes, invoices etc - will need to be able to be sized up and down).

Target Audience:
Males and Females
35-65
Own their own home and possibly investment properties
High disposable income
Live in affluent suburbs of Melbourne

Creative brief:
We have ticked a number of boxes in the choices below (font, logo type etc) as we want to see a range of ideas. All must include the name of the company.

We want something simple, sophisticated and modern. Not over complicated - easy to read and understand.

We like the colour blue (various shades of but the colour we have used previously is like the Design Crowd blue) but it is not imperative that it is blue.

We do not want to use water in the branding as it will be too restrictive and looks like a plumbing buisiness - it needs to convey high end renovations in general, not just bathrooms or kitchens.

I have included a picture of the current biz card but the blue is more turquoise on the attachment. We have done a flyer since with a darker blue as well.

Note: We have included 'Pty Ltd' in the logo name but it would probably look better smaller so that the actual name of the company stands out.

Target Market(s)

Males and Females
35-65
Own their own home and possibly investment properties
High disposable income
Live in affluent suburbs of Melbourne

Industry/Entity Type

Building

Logo Text

Room For Improvement Pty Ltd

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Arial, Tahoma, Calibri, Verdana

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• UPDATE: The design should not focus only on the word 'Room'. 'Improvement' is also important. The design should not be too corporate.
• NOTE: We like the use of blue in the logo. Can also incorporate other colours ie black
• The name of the company (though Pty Ltd may be used a lot smaller to make the name stand out - it must be used though).
• Be able to be used on a range of materials - business card, letterhead, flyers etc.
• Easy to read.
• Appeal to the target audience.
• Something that will catch people's eye and they think it looks great.

Nice to have

• A logo that will not go out of date in a few years

Should not have

• It must not look like an electrician or plumber logo.
• Not be tacky

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