• A$150

• 125 designs

• 37 designers

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Logo Design Brief

Our organisation, Country to Canberra, needs a logo for a new program we are running called Project Empower. This is a fun leadership program for young women.

We have 2 similar ideas:

Concept 1 (see attached sketch). We would like to see the current Country to Canberra logo used (see attached logo), however, just use the top part of the logo - not the text. This should use the current colours and can either be on the left or centred at the top of the logo.

Then we would like the words 'Project Empower' written in a modern, slightly feminine font (i.e. something like Black Jack but preferably less structured). This should be big and can be black, coral or orange.

Then underneath Project Empower, it should say 'BY COUNTRY TO CANBERRA' in all caps and using the font Raleway. This should be the colour coral.

Concept 2 (see attached sketch). Use the entire current Country to Canberra logo on the left, including the words.

Then on the right, the words 'Project Empower' written in cool, slightly feminine and modern font (i.e. something like Black Jack but preferably less structured). This should be big and can be black, coral or orange.

Separate the Country to Canberra logo and 'Project Empower' with a vertical line.

The colours are: coral #f04a50 and orange #f68e4e

Target Market(s)

Young teenage women age 13-18, but also sponsors and teachers.

Industry/Entity Type

Leadership

Logo Text

Project Empower BY COUNTRY TO CANBERRA

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Raleway for Country to Canberra words, and another modern script writing for Project Empower

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• When using the colours, they are coral #f04a50 and orange #f68e4e.

Nice to have

• Try to keep the words BY COUNTRY TO CANBERRA small, and make Project Empower the standout.

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Files

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