• C$300

• 306 designs

• 112 designers

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Logo Design Brief

See PDF for full details. Duplicate information below.

Storied Beer Co. is a start-up craft brewery from Ontario, Canada. The brand needs to be established based on the information included below. We are looking for a clean and simple logo.

Design Direction

We are looking to create a logo that has a different feel than the normal ones used for breweries. We don’t want to use things like a beer cap, bottle or glass.

The following reflects some general design direction and parameters to follow:
The logo’s font should be clean and simple.
It should be easily legible so avoid cursive scripts.
We like the idea of a simple logo mark with type.

The tagline doesn’t necessarily need to be incorporated in the logo
Colours - We prefer modern colour tones: dark grey mixed with bright colours (bright blue, orange, yellow, etc.). Avoid overly feminine colours like pinks, purples, mauves etc. We like the contrast between the dark and bright colours.
Avoid the cliché elements of beer hops or other ingredients as well as caps, bottles and glasses.
We prefer square/rectangle vs circle/oval

Some design ideas may include:
Books or book spines - we are including stories and books within the brewery and this may be an option to explore.
Typewriter or keys - this one is a little less obvious but is associated with stories.
Fonts: Typewriter, old style fonts

***These are only a couple of options to give you an idea of things we may be interested in. If you have other ideas that you would like to explore, we are open to other options.***

Try to pull from the brewery elements/tone/direction above to get to the essence of the product.
We like logos that creatively incorporate letters from the name into the logo. We like logos that are simple and clean with some sort of abstract or related icon incorporated.

We like logos that are a simply the right font and typography to a have a unique and memorable logo.

We’ve include the Anderson, Muskoka, Beaus and Waterloo logos samples below.

Sample Logos

The logos provided are all liked because they all have a unique and memorable mark affiliated with the Company Name. Abstract elements like Anderson’s and Hop Federation appeal to us but may not work in this case. The Hop Federation logo is interesting to us based on the different shades of colours they used within the logo mark.

Mark’s like the one used for Muskoka, Beau’s and Waterloo combine different elements that appeal to us and all the marks are memorable and distinct. We are open to something with either abstract and unique characteristics, but don’t want something that is too deep or hard to “figure out”.

Target Market(s)

Middle class drinkers

Industry/Entity Type

Restaurant

Logo Text

Storied Beer Co.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See attached pdf

Nice to have

• See attached pdf

Should not have

• See attached pdf

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Files

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