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International literacy non-profit needs a logo design
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This customer received 203 logo designs from 72 designers. They chose this logo design from Renewable as the winning design.
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US$405
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203 designs
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72 designers
Logo Design Brief
Our mission is to affirm and partner with vulnerable ethnic or linguistic communities who want to take initiative in the areas of education and development. Our primary focus is on Mother Tongue literacy, with programs serving children and adults. (http://LitInit.org)
Some of our partners refer to as as "Lit-Init", and this friendly name communicates a value of ours - which is to bring some "lit" (litearcy) into a wide variety of social development activities, such as medical relief, economic development, or advocacy and social justice. We are eager to partner with a variety of organizations, not only those who share our focus on education, as long as they share our desire to put the "last first" when it comes to vulnerable ethnic communities.
As such, we need a logo that communicates reliability and initiative in the face of challenges. We like the colors such as "pencil yellow", orange and green.
Attached are two logos. Our current logo depicts the letter "L" formed with two pencils. Recently we thought of a hybrid image (attached) of an open book, flying atop a downward pointing pencil, which communicates our focus on authorship (particularly among lesser-written languages), and the liberating effect it has on communities, promoting a healthy form of enhanced identity and self-confidence.
Updates
It would be good to see more submissions which work with the embedded notion of "lit-init", as described in the brief. As stated in the brief, we are looking for designs that lean toward "professional" on the scale of "personal<>professional". Judging by the recent submissions, we would like to revise our preference on the "playful <> serious" from "neutral" to moderately serious. Thank you, Troy
Target Market(s)
development oriented non-profits, wider public. Our programs serve all ages: children, youth and adults.
Industry/Entity Type
Education
Logo Text
"Literacy Initiatives", "Lit-Init", or perhaps "LI"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- a book, pencil. An ethnic feel, balancing progress with diversity
