• €110

• 246 designs

• 59 designers

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Logo Design Brief

Task is to design a new logo based on the present logo (attached). Logo is of apneapassion.com freediving and spearfishing web magazine (now being renewed so actual old style website not to be taken too much into consideration. New one will be more modern web magazine style). The aim is to keep the base logo (heart based on previous Apple logo) and make it more modern and aggressive, working on design, but also (or even only) on colors (more silver for example). Target audience is in fact 95% men (spearfishermen), 5% women, mostly from freediving. Logo should be easily printable on t-shirts and swearters, eventually having a web version and a simpler printable version of the logo. A possibility is to change the fish around the heart and put a more aggressive one (no sharks, no harpooons, yes to what recalls amberjacks or snappers). Another possibility is to substitute the fish with the eyes of the fish inside the heart (snapper and amberjack have specific aggressive profiles of the eyes). Heart must not be changed in the external shape. Yes to changing the "apneapassion" text position, font and shape. Appreciated is also a try with a completely new logo which puts together sea and passion, and has a unique and aggressive design. Simplicity must though be always at the base. Attached also a logo not of the website but that can be used as inspiration for a special solution.
Intrepid logo added for example of a second possibility, with eye of the fish and apneapassion writing...also add magazine under the logo. thank you

Target Market(s)

International. Mainly Europe, US, Australia

Logo Text

apneapassion

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern and dynamic look

Nice to have

• Heart and fish. Silver chrome color

Should not have

• Harpoons, sharks, whales...

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Files

Download all files - 1.1 MB