Cool logo design needed for advertising business

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This customer received 110 logo designs from 49 designers. They chose this logo design from SRJ as the winning design.
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Logo Design Brief
This is a new company, operating Australia wide. Major clients are from Asia. Our service and product offering is sourcing in store advertising space, printing of advertisements and installation.
Updates
Thanks designers for your suggestions, I've carefully considered all and while I do like some of your suggestions, I'm not in love with one just yet. I've updated the brief with some more info and hoping this will help to get a logo that is cool, and more friendly. Really appreciate your work!
Added Monday, November 25, 2013
Project Deadline Extended
Reason: extra couple of days given update in brief to allow designers to refine based on additional details.
Added Monday, November 25, 2013
Thanks Designers for all your ideas - loving your work and have just updated this to a committed payment project. Will be choosing a design by end of the week. Cheers!
Added Monday, November 25, 2013
Project Deadline Extended
Added Thursday, November 28, 2013
Target Market(s)
Retail store owners - needs to appeal to this audience who supply the advertising space
Product Manufacturers and distributors - needs to appeal to this audience who will pay for the space
Industry/Entity Type
Advertising
Logo Text
Ads Up
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- While I selected 'modern' and 'professional design, after seeing the submissions, these are good, but not exactly what I imagined. I'm looking for something a little more personable and warm (doesn't need to be a warm colour, yet needs to be friendly).
Needs to work on print and logo for online presence.
Nice to have
- The logo should to be able to stand out on top of any colour background, as it will be placed at the bottom right hand footer of all ads printed and most times the background will not be just black or white.
Incorporation of a slogan either smaller or in different font - Advertising In Store, In Front
Should not have
- Should not look like it represents recycling.