New Flagship Chair for Furniture Retailer Needs Logo Desgin

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This customer received 66 logo designs from 22 designers. They chose this logo design from dharlan as the winning design.
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We are a back specialty retailer named Healthy Back. We have designed a new zero gravity recliner that is high end and will be a focal point of our brand going forward. We would like the logo to give a luxury feel. this is a direct link to the product.
Updates
Project Deadline Extended
Reason: wanted to see a few changes on a couple current designs.
Added Thursday, November 28, 2013
Target Market(s)
Our target demo is 40+, college educated, 75k+ salary.
Industry/Entity Type
Furniture
Logo Text
Svago
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- might be cool to incorporate the shape of the chair