• US$150

• 211 designs

• 59 designers

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Logo Design Brief

We require a modern, updated logo to replace an older existing logo.

We would like to have concepts of unity, leadership, command, authority, while being understated and secure, with an aviation theme.

hkaoa.org/public/home/ is our website and can be visited for inspiration.

Our association represents 2400 pilots in Hong Kong with our airline.

Our employer is Cathay Pacific https://www.cathaypacific.com/cx/en_HK.html

Additionally, our sister union has recently completed a logo project which can be drawn on for additional inspiration. https://logo.designcrowd.com/contest.aspx?id=1486122

Other Aircrew union logos for reference.
http://www.alpa.org/
https://www.alliedpilots.org/
https://www.balpa.org/

Target Market(s)

Pilots and media

Industry/Entity Type

Leadership

Logo Text

AOA

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• HKAOA

Nice to have

• Hong Kong Aircrew Officers Association
• Aviation-themed items, airplane (B777, B747, A350 [see attached images]) Runway, Pilot hat, Aircraft engine, Fan blades perhaps
• Consider making use of the HK Flag as an accent
• Consider HK skyline as a accent - but possibly difficult as it will become cluttered.
• Consider Cathay Pacific green in the logo somehow

Should not have

• Be careful with the pilot wings please.... We need to ensure we are projecting a professional image. Many of the logo submissions with "wings" seem to be having a childish appearance.

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Files

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