• US$200

• 66 designs

• 11 designers

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Packaging Design Brief

We need a design which will go on product labels and promo materials. The product is an encapsulated herbal supplement, which boosts the testosterone levels in the men who take the product, and it will be bottled in a 100 cc pill bottle. The label is approximately 2" tall so the text which is incorporated into the design needs to be easily readable on store shelves, etc.

The design will incorporate three components:
1. The product name which is "T-REX". This name will be incorporated into the overall design in a way that shows it prominently and how it is placed into the overall design is up to the designer. The designer can get creative with the font.
2. The function of the product is part of the label art. So, the words, "Testosterone Booster" needs to be there. The type size of these two words will be much smaller than "T-REX", however it needs to be easily readable on a 2" tall label which is sitting on store shelves. (perhaps 9 or 10 pt bold san serif, but I'll leave this up to the designer)
3. The third component is an illustration. It is a man, with well defined muscles, somebody who looks like he is a top athlete or who hangs out at the gym a lot. He is probably wearing gym shorts and a tank top, but if the designer has some other idea here, let's see it. The head of this man is the head of a Tyrannosaurus rex. The expression of the Tyrannosaurus rex head is fairly friendly (to the extent that that is possible). This figure doesn't look like he's about to bite your head off, but he certainly could if he felt like it. This illustration might be flexing somehow or perhaps holding a pill bottle. I'm not sure exactly what he's doing but he is inviting the prospective customer to purchase the product.
"T-REX" is a friendly product. It makes men stronger, leaner, happier, and sexier. It increases sexual drive and sexual performance. Therefore, the gym shorts, or whatever he is wearing below, should show a prominent "bulge". Nothing pornographic, but still very noticeable.

Color-wise, there should be a little red incorporated somewhere and perhaps some gold. But I'll leave this up to the designer.

This label art will be used on flyers, business cards and promo materials like posters. So, we need files which will accommodate every conceivable application.

Target Market(s)

Adult Men, especially athletes and older men who have lost strength, sex drive and performance.

Industry/Entity Type

Health Aid

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The illustration with an athletic body and a Tyrannosaurus rex head. Also, the product name, T-REX, and the product function, Testosterone Booster. (see product description)

Nice to have

• The illustration should encourage customers to buy the product.

Should not have

• A T-REX head which looks mean, nasty, frightening, or too scary.