Label to go onto food packaging.

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Packaging Design Brief

We need to create a visually interesting and appealing label to stick onto our take away food packaging. The label should contain information of the food products our cafe sells. The label is to go onto biodegradable food bowls and clam shell packaging.
The information is basically the lines we sell - buddha bowls, super smoothies, vegan burgers and curries. And also the slogan 'nourish and refresh'. We have a logo design that we would like to incorporate onto the label (but not essential)
The design will go onto a rectangle strip label.
The colours of our food outlet are splashes of yellow, blue and grey in a white interior.
We also feature a large garden green wall. You may view images from our instagram page little sunflower cafe

Target Market(s)

Young professional, health conscious, plant based eaters. To be used on takeaway packaging.

Industry/Entity Type

Food Production


Font styles to use
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Bold, appealing, informative.
Nice to have
  • Logo incorporated, possibly as a watermark?
Should not have
  • No floral shapes. If incorporating the logo, use a circle or nothing around it. No pictures/photos of food

Files
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