• A$200

• 99 designs

• 12 designers

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Logo Design Brief

We need a logo design for a small home business with a booming Facebook community. As independent distributors of Neways products, we promote the healthy homes initiative through informing mums about our personal care, household, beauty and wellness products.

We'd love a modern logo design that communicates health, family, growth, warmth and an approachable personality. Kind of like how anyone would feel positively embraced by their mums.

Design Lookbook
http://www.pinterest.com/newwaysmums/logo-inspiration/

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Background
We're Zona & Kat, two mums who run a home business and facebook page that helps other mums discover & evolve through new ways of mindful living and creating healthy homes http://www.fb.com/newwaysmums.com

Our philosophy
* We want to help mums create healthy homes
* We strive to educate and share our experience to improve our mental and holistic health as a mum
* We support small businesses - mums like us who are involved in entrepreneurial activities to raise their families
* We want to share and become a community with mums
* We want to raise our daughters to break gender stereotypes

Zona and Kat are both Independent Neways Member and Distributors. The postings on this Facebook page are our own and do not necessarily represent Neways.

Neways formulates and distributes its own products internationally renowned for:
* Avoiding the use of potentially harmful & toxic ingredients
* Being environmentally sensitive
* Not being tested on animals
* Their effectiveness... Neways products work!

Target Market(s)

Mums between the ages 18 to 45 years

Industry/Entity Type

Health

Logo Text

New Ways Mums

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Legibility of the brand name, "New Ways Mums" is important as we are a new brand and we'd love for people to recognise the name.
  Final Vector design file supplied in Adobe Illustrator.
  Please specify font name/family if it's not created or altered.
  Please consider a wordmark design that will stand out in a square avatar (for social media use).

Nice to have

• Perhaps a butterfly as a combination logo

Should not have

• Do not include any design style or font reference to Neways.com product/brand. They are rebranding in the US and will no longer be called Neways.
  
  No pink please. However, the darker rose red end range is OK e.g. HEX #96084F