• €90

• 33 designs

• 4 designers

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Advertisement Design Brief

Company: 3circlefunding GmbH (3cf.ch)
Campaign: First major marketing push
Scope: Billboard posters

Company description:
3circlefunding GmbH is a crowdfinancing platform, where people and businesses needing money can raise funds in three different ways: 1. Crowdlending (borrowing and paying interest), 2. Crowdfactoring for businesses (pre-financing an open invoice), 3. Crowdfunding (rewards-based funding). What 3circlefunding from the competitors differentiates is that borrowers can borrow at their own conditions (amount, duration up to 5 years, and interest rate).
MORE INFO: www.3cf.ch

We are also changing website colours to blue away from brown.

Need:
We need to attract more users to the platform and because we only operate in Switzerland, a poster campaign is meant to create awareness of our brand and services.

We need 2 posters designs in F 200 and F 24 Large Format (Here is a tool to see poster sizes (https://booking.clearchannel.ch/en/poster-design-tips-and-checklist)

Notes:
We would like to use 3cf.ch as the name and address of the platform. We do not want plant motifs (growth of a plant from dirt, or money growing).

Slogan Ideas:
Too much money? Not enough money? Come to 3CF.

We’ve got your next loan.

Balanced for borrowers and lenders. <— potentially a secondary text block

Target Market(s)

People who need money (businesses and private people) as well as people and businesses looking to invest money. It needs to speak to both.

Industry/Entity Type

Financial

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Message and headline: must get across in 1–2 seconds, be catchy and easy to grasp
• Few words: maximum of ten
• Font size should make text readable up to ten metres
• High contrast dark on light and complementary colours are easiest to take in
• Logo must be clearly recognizable.
• Elements essential to the image, such as texts, should be placed at least 6 cm – in the case of F12 and F24 – and 4 cm – in the case of F4 and F200 formats – from the edge at the top, bottom and sides (this is mandatory in the case of posters placed in light boxes).

Nice to have

• Zopa and Funding Circle have done some creative posters.

Should not have

• No plant images

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Files

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