Retail Financial Services Company - New Logo

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This customer received 241 logo designs from 84 designers. They chose this logo design from Design Nation as the winning design.
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Logo Design Brief
new financial services company within Australia market, new fresh take on Credit Cards, Home Loans, Insurance Products. Aimed at everyday Australians. Logo to have funky twist, however, still creating the concept of stability and trust. Target market is 20 to 55 year olds, community feel, move away from big banks.
Updates
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Target Market(s)
20 to 55 year old key target market, aimed at both male and female customers
Industry/Entity Type
Financial Service
Logo Text
Blue.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple, funky, solid, contemporary
Should not have
- old style and feel