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Roofing Postcard; Variable Data Mailer
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This customer received 15 postcard designs from 6 designers. They chose this postcard design from Alexandar as the winning design.
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US$190
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15 designs
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6 designers
Postcard Design Brief
I will need a white block on the back for the address & barcode as well as the postal indicia on the top right of the backside. 1. ) The main part of the flyer needs to be the variable date or mail merge portion of the card. See the attached word document.
2.) The 2nd most important thing is the "Get a roof quote online" section that you can see on my money mailer and the coupons. You can put the word of mouth reviews on the back if you have space. Feel free to take them off my website if you do not want to re-type them. www.goodguysgc.com
Updates
Two things:
1.) I think I mis communicated the main focal point of the mailer. I want the focal point to be the mail merge text or the "variable data" - See the word document for the verbiage. See the sample variable data mailer to see it's execution, on the front of the mailer at the top.
2.) I'd like to use my photos. Feel free to scour my facebook, website, or other online info for photos and I'll re-link them with the high resolution images.
Added Saturday, December 9, 2017
Target Market(s)
Homes with recent hail damage.
Industry/Entity Type
Roofing
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It needs to have the variable data fields and intro text at the top as the focal point of the mailer. The 2nd focus on the front is the coupon and the "get a roof quote online" which you can take from the money mailer upload.
Nice to have
- I want to have the word of mouth referrals (If space allows on the back)
Should not have
- Do not use the verbiage from the sample Variable Data PDF. That file is to show you what I'm trying to achieve with my direct mailer from a functional standpoint.
