• US$290

• 43 designs

• 12 designers

---

Logo Design Brief

*** Company Name ***
Feff & Zuzz


*** Company Audience ***
Modern, well educated, on-the-go mothers of young children (6 months to 4 years old) who are between the ages of 25 and 35. These mothers don't want their children using apps frequently, but when they are on-the-go they sometimes need to keep their children engaged with simple, interactive, engaging, and sort-of educational iPhone apps.

The apps are for kids and will be designed to appeal to kids. But, the Feff & Zuzz branding, which includes to the logo and favicon, should be designed to appeal to these mothers.


*** Company Product ***
Simple, engaging iPhone apps for young children. See file uploads for examples of first products and marketing materials.


*** Design Brief ***
In general, I am looking for a logo and favicon that are very simple, easy to read, flat (or mostly flat), and can scale to large and very small sizes. I would prefer to use only black, grey, and white but I'm flexible and would be willing to consider a small amount of an accent color.

The font that I'm using for the apps and website will be Questrial (http://www.google.com/fonts/specimen/Questrial). It would be good to be consistent with this font but I'm flexible and willing to consider other fonts.

For the favicon, and maybe as part of the logo, it might be good to use an animal or farm type graphic. My first thought it a tractor but I'm flexible and willing to consider other animals.


*** Assets ****
Hoping to have 3 separate iterations (that are submitted as separate designs) of the logo:

1) Company Name Logo - This should by rectangle and include the company name "Feff & Zuzz". This will be featured on the masthead of the website and on the header of the apps (where the "Peekabo" is located here: https://itunes.apple.com/us/app/peekaboo-fridge/id554188081?mt=8). Would prefer it to be more wide than tall.

2) Favicon - This should be square and should be an iteration of the company name logo in #1. This will be the primary corporate identity and will be used as the Facebook Profile picture, bookmark favicon, and the app logo.

3) Iteration of the Favicon for "App Logo" - I need the favicon to adapt to fit in the bottom right of an app (where the "&" logo is located here: https://itunes.apple.com/us/app/peekaboo-fridge/id554188081?mt=8).

Versions:
- JPEG Positive Image
- JPEG Negative Image
- PNG Positive Image
- PNG Negative Image
- PSD files with the relevant layers


*** Comparable Companies ***
Here are the websites and Facebook pages to help understand the company and concept. It may also help to check out their presence on the Apple App Store.

- Duck Duck Moose: http://www.duckduckmoose.com/, https://www.facebook.com/DuckDuckMoose,

- Tree Betty / Peek-a-Zoo: http://peekazooapp.com/, https://www.facebook.com/pages/Peek-a-Zoo-by-treebetty/292786480752731

- Night & Day Studies: https://www.facebook.com/nightanddaystudios, http://www.nightanddaystudios.com/

- Toca Boca: https://www.facebook.com/tocaboca, http://tocaboca.com/

Industry/Entity Type

Marketing

Logo Text

Feff & Zuzz

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files