• C$420

• 308 designs

• 83 designers

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Logo Design Brief

We need a logo that embodies who we are - a logo that inspires trust, professionalism and confidence. While we are completely open to any color schemes, we have heard that the color blue inspires trust? Also, we had read that logos shouldn't have too many colors, for flexibility to be able to be printed to different media.

Pasted below is our mission, vision and branding statements to help with the project:


Mission Statement

Provide the highest quality customer service to both property owners and tenants using innovative technology and well trained, caring staff.

Vision Statement

To redefine the way in which management is delivered to its customers, becoming the recognized leader in the property management industry.

Brand Essence

When our customers experience our product or service, it brings forth an emotion of absolute trust that we have their best interests at heart

Brand Personality

We are a company that is passionate about our customers, our company and our vision to be leaders in the field of property management. We are visionaries that aren't afraid to use cutting edge technologies to improve our products and service.

Position or Value Proposition

To whom are we speaking?
- real estate investors, including first timers that are giving us their first starter home. They are fairly naive, as they are not "big time" investors, and because they are giving us their first home (in contract to an investor buying a rental property, often sight unseen) they are more emotionally tied to their property and will require a company that inspires trust and confidence.

What is our brand promise?
- we will do our best to serve our clients, both owners and tenants, to give them prompt communication, clear, concise answers to their questions, and look after their property quickly and competently.

Why is our product different than the competition and why should our customers care?
- the current model used by most management companies employs individual portfolio managers that do things a little differently each instance, and differently than their fellow staff members. Our management product is superior because we use a combination of technology and strict procedures to ensure each client's experience is consistent, each and every time.

Industry/Entity Type

Business

Logo Text

Upper Edge Property Management

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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