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Logo for Annual "Support Our Troops" 24-Hour Events
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This customer received 27 logo designs from 6 designers. They chose this logo design from guymlech as the winning design.
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US$300
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27 designs
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6 designers
Logo Design Brief
The Code of Support Foundation will launch a new annual series of fundraising events to be held over Flag Day weekend in June This is all about supporting our troops, wounded warriors, military families, and veterans. (This years fundraising beneficiaries will be a set of organizations that focus on the "invisible wounds" of war, such as PTSD, but the logo should not be focused on that since next year the specific beneficiaries will change....still within the broad supporting our troops category.)
We see the logo depicting the title "Flag Day Give-Back-24 Troopathon." the "give back 24" has the following meaning: Our troops put their lives on the line 24/7 for the American people. Our "troopathon" events will ask Americans to participate in one of many events around the country that will last for one continuous 24 hour period of participation, going the extra mile for just one full day to raise funds for the beneficiary organizations, as a way of giving back to the troops. "Troopathon" is akin to "telethon" or "marathon" as a kind of endurance activity.
Our flagship event that day (10:00am Sat Jun 9 to 10:00am Sun Jun 10th this year) will be a Motorcycle Ride Around the Clock that will see a team of motorcycles leave Washington DC, head out to Ohio and return via West Virginia, making a 1000 mile circuit in 24 hours. Other events may be as different as a 24-hour Scrabble or Bridge game, a 24-hour dance event, bicycling, running or who knows what, all to encourage pledges that will benefit our troops and their families.
In summary, the logo should only depict the broad scope of the events, not the specifics. It can refer to the idea of supporting troops and their families in the broad sense. The only reference to dates should be in the use of the "Flag Day" in the title. This will make it usable with a broad spectrum of events and from year to year as the specific events and beneficiaries change.
Questions may be directed to info@codeofsupport.org. More information on the foundation at www.codeofsupport.org.
Updates
We have about 10 designs from 5 designers at this point. I have provided some specific suggestions to some designers and they have been responded to except for the most recent. ALL are definitely under consideration. When we get any final revisions I will have my team review them to select the winner. (My deadline of tomorrow is flexible if necessary.) Thanks to ALL for your work and creativity!
Added Wednesday, February 22, 2012
Some of the designs seem to overemphasize "Flag Day" compared to "Give-Back-24" which is the important part of the event title. "Flag Day" should be either smaller or no larger than "Give-Back-24." I have learned that we may have a problem using "Troopathon" but I can't resolve that immediately. If we can't use it, we will substitute "For Our Troops" in place of "Troopathon." (We can make that change, if necessary, after we select the winner.) I plan on extending the deadline to 2/27/12 to allow designers to react to these comments. Thanks!
Added Thursday, February 23, 2012
Project Deadline Extended
Reason: Allow time for designers to react to additional feedback just provided.
Added Thursday, February 23, 2012
We now have 5 designers in contention, all of which are possible winners. I have increased the number of participation payments to 4 so that we will have a winner and the other 4 will all get participation payments. My plan is to have my team select a winner tomorrow. We will not be using the word "Troopathon," but instead will call this the "Flag Day Give-Back-24 Challenge." If anyone would like to update their design to change "Troopathon" to "Challenge" that would be helpful. We will not select the winner until late in the day tomorrow (Thursday, March 1, USA Eastern time zone).
Added Wednesday, February 29, 2012
We have selected design #648742 by guymlech as the winner. Thanks to all for your participation!
Added Friday, March 02, 2012
Target Market(s)
All of the American people
Industry/Entity Type
Events
Logo Text
Flag Day Give-Back-24 Troopathon
Look and feel
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Upmarket
Requirements
Must have
- We would like the logo to include the Code of Support shield/logo which we will provide in two alternative forms (with and without a yellow ribbon).
