ANTISHEEP!

Winner
Contest winning design

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This customer received 57 logo designs from 28 designers. They chose this logo design from All American Designs as the winning design.

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Logo Design Brief

I need a logo for a new online t-shirt store. The name of my company is called: ANTISHEEP

This company is about raising awareness and encourage fearless debate and idea sharing of social, environmental, monetary, governmental, and educational reform in fun/eye-catching ways. It will remind people that caring and having a voice about important world issues can be trendy, funny, cool, and most importantly FUN.

Our designs so far are a series of cartoon sheep being maimed (Tom & Jerry style very PG) being a metaphor for getting rid of that "sheepish mindset" of blindly following. i.e. sheep squished under a book that reads "ANTISHEEP (AS)", silenced with ducktape that reads AS, thrown in a trash can, etc.

I'm looking for a logo that can mimic (or come close to) the simplicity of Johnny Cupcake and Apple's logo. Also, I'm open to any color scheme but I do want something active, dynamic, spirited, edgy, and fun (or even funny if you can) as long as it's memorable; my demographic is 15-26 (large gap, but if the above mentioned companies can do it, I have full faith in you guys). The final design should communicate humor (if you can), a bit of edge, energy, trendiness. If you can use a sheep character or/and the words: ANTISHEEP that would be a plus!

Target Market(s)

People who are 18-26 years old who like to make a statement while being trendy/edgy in their fashion sense. Much like the demographic of Johnny Cupcakes'

Industry/Entity Type

It Company

Logo Text

ANTISHEEP


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • I'm looking for a logo that can mimic (or come close to) the simplicity of Johnny Cupcake and Apple's logo. Also, I'm open to any color scheme but I do want something active, dynamic, spirited, edgy, and fun (or even funny if you can) as long as it's memorable; my demographic is 15-26 (large gap, but if the above mentioned companies can do it, I have full faith in you guys). The final design should communicate humor (if you can), a bit of edge, energy, trendiness. If you can use a sheep character or/and the words: ANTISHEEP that would be a plus!
Payments
1st place
US$200
2nd place
US$150
Total
US$350

Project Deadline
06 Dec 2013 21:58:54 UTC
Language