IT verzekering - IT insurance

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This customer received 26 logo designs from 10 designers. They chose this logo design from AV. as the winning design.

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Logo Design Brief

Our company sells IT like an insurance. We insure business as it demands IT to enable business performance.IT is insured like you insure your business by enclosing theft, fire and other sorts of insurances. It's our goal to be able to focus on your business without worrying about IT issues. If IT fails you will be insured for a certain amount to be able to keep revenue performing.

Logo
We would like you to create a logo which gives our clients a clear view on insured business performance.Words like: certainty, focus on business goals, no good money back guarantee, anytime, anyplace, anywhere.

The logo should give a clear view on the name of the product: "De IT verzekering" (Dutch for IT insurance). It should be like people have the idea they deal with an insurance company. A slogan like: Business verzekert (Dutch for Business performance insured) should be part of the logo. We would like to keep it simple though it has to have a thoughtful appearance.

Target Market(s)

IT business (main focus on small business, up to 5-10 workspaces). Main focus on CEO level, no IT nerds. from hair salons up to manufacturing companies.

Industry/Entity Type

Insurance

Logo Text

De IT Verzekering - Business verzekert


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • It should show a way of ensurance, It should be clear it is same as other types of insurances. Word IT definitely needs to show off, though keep track of the fact it's defined from business performance. i.e. You would not need to worry about IT doing what it is supposed to do, as it is insured. As you would also not bother thinking about building a jail around your business office as you are insured for theft.
Nice to have
  • It's nice to have a pictorial which gives them a direct identity to insurance and/or IT.
Should not have
  • No simple view of a basic IT company, as our main focus is to distinct our company from main IT business as our focus is more towards business insurance. The way to do it is delivering solid IT, but our goal is creating Business insurance.
Payments
1st place
US$200
Total
US$200

Project Deadline
29 Nov 2013 10:00:23 UTC
Language

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