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Business Card Design Project
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This customer received 58 business card designs from 17 designers. They chose this business card design from ART & DESIGN WORKS as the winning design.
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US$260
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58 designs
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17 designers
Business Card Design Brief
Our logo/name is trademarked (since around 2000) and is owned by us. Logo originally designed in 1984 by my wife. Our logo needs freshening up while retaining its recognizability and trademark coverage. Our business cards, line card etc., web page home also need freshening, maybe as simple as inserting the updated logo, or completely redesigned.
Our logo represents "torque", which is defined as a force around an axis or "twist". Since 1949, we have been one of the world leaders in Wichita industrial clutches and brakes sales and service. We specialize in heavy duty applications such as stamping presses, steel mills, paper mills, drilling rigs etc. We are engineers as well as business people. Our customers are maintenance supervisors, plant engineers, small business owners. Our "color" has been reflex blue For more background, our website is www.torque-inc.com
Updates
I have posted a correct scan of the card/logo front and some previous versions of our logo. (For now skip the back.)
Added Wednesday, February 15, 2012
Project Deadline Extended
Reason: I had trouble getting my existing logo scanned. should be up now.
Added Thursday, February 16, 2012
Hopefully, the third try loading my existing logo and card worked! The "City" banner had been on the0 bottom of the card.
Added Thursday, February 16, 2012
Project Deadline Extended
Reason: My business partner was out of town last week and I wanted a couple days for his input. Thank you for your patience
Added Saturday, February 25, 2012
Thank you all for your input! Steve Park
Added Friday, March 02, 2012
Target Market(s)
factory maintenance managers, plant engineers, small business owners
Industry/Entity Type
Small Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clear development of existing trademarked logo