• US$150

• 281 designs

• 99 designers

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Logo Design Brief

Create a compelling logo that can be the basis of my overall visual brand identity.

As a new freelance marketing writing small business, I need a logo that is eye-catching, modern, sophisticated, and professional. I will be providing marketing writing, content writing, ghostwriting, copy editing, and branding services.

A few notes on what I'm looking for:

- The logo design should be sophisticated, modern, and upscale
- It should have a balance between the professional and the creative (clients will range from large law firms to more progressive industries)
- For colors, I'm open, but I tend to lean towards dark purples, lavenders, dark grays, aquamarines, and grayish blues
- If imagery/icons are used, please make sure it's not too obvious, meaning not just the usual pen or computer. Though they can be used if in a creative/abstract type way
- I do tend to like logos that play a bit with the name of the company (I'll send some examples of what I mean)
- The final design should convey some combination of sophistication, creativity, communication, friendliness, professionalism, marketing expertise
- Not a must, but I've been going more towards using lowercase letters, so "danielist" not "Danielist" or "DANIELIST," though I'm open here as well

I've attached a document with a whole bunch of logos/images that I thought were creative and where I liked some of the colors. Hopefully this gives a bit of help as well.

In case it gives any inspiration, I'll give you the crazy (and hopefully humorous) story behind the name. Back when I was in high school, some friends of mine "founded a religion" in which I was named god. They called it Danielism (as my name is Daniel). This, of course, was all in good fun. I would also like to note that I did not prompt it in anyway. :)

It got played with for many years until after college, when I started writing "biblical" verses as instant messenger away messages. They were chapter and verse from my version of the Book of Daniel (totally unrelated to the Judeo-christian prophet). It became a creative outlet and something to make my friends and family laugh. My brother even asked me to write a verse as a reading for his wedding.

A danielist is what an adherent to Danielism would be called, and since Danielism was an inspiration for some of my more fun writing, it felt like a good name to go with.

Target Market(s)

Marketing professionals serving B2B professional services firms (my primary clients will be global law firms), SaaS businesses, and consumer product companies. Mainly in the US, but also Western Europe.

Industry/Entity Type

Marketing

Logo Text

danielist

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should have the name included as well as an icon/image/monogram to go along with it.
• The logo should be able to be used both vertically and horizontally--using the same design or by moving the icon to the top or side.
• The final design should convey some combination of sophistication, creativity, communication, friendliness, professionalism, marketing expertise.
• Needs to be usable both in black and white and in color.

Nice to have

• I tend to like logos that play a bit with the name of the company.
• I'm leaning towards having danielist in all lowercase letters.

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