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Photography business with retro/vintage styling... (kombi)
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This customer received 59 logo designs from 18 designers. They chose this logo design from Darkcross Design as the winning design.
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A$200
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59 designs
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18 designers
Logo Design Brief
I am a photographer freelancing in the media and have reached a point where I need a webpage and better presence. I'm also opening a studio next month so the need for a proper logo and colour scheme is important.
My surname is van Niekerk which is clumsy (and in Australia, unpronounceable) so we shortened the business name to Vann Photography. The name is registered so it can't be changed. My husband is an avid VW collector so we'd like to include a kombi in the logo. (US folks call them vw bus, hippy van?) We've restored 2 so far, very clean elegant styling, not at all hippy!! I drive a BMW, and live and work in affluent areas of my city, so while I want the logo to be fun - even quirky - it can't look "clip art tacky".
I've been struggling to design my own logo because it just looks tacky to me - I need a professional to make it look right!
I'm not married to the idea of a kombi though, and it doesn't have to dominate the design. A subtle touch is fine. I just don't want the logo to be dull - I don't want to attract dull clients!
Updates
I use MOO business cards so I'm not necessarily after a business card logo, something for website, fb and blog is my first mission. The logo can be either horizontal or vertical.
Added Sunday, February 12, 2012
I don't mind the kombi being really subtle, in fact I prefer it to be subtle rather than dominating the design.
Added Sunday, February 12, 2012
the font on a Sharpie pen is cool.
Added Sunday, February 12, 2012
if retro is not your thing, I am also in love with french provincial styling; a pared down version of shabby chic. still with the whites and blues. curly line drawings - subtle is best.
Added Monday, February 13, 2012
perhaps leave the green out of the design? my 2 favourite designs so far are just blue and white, I love how clean that combo is.
Added Wednesday, February 15, 2012
(sorry, text could be black/charcoal if it works)
Added Wednesday, February 15, 2012
Target Market(s)
currently mostly media work, so magazines and papers. Spin off work includes small business: restaurants and other retailers. My studio is located in an affluent (but not posh snobby affluent) suburb that is very cutesy "cottage industry" and the standards are high. Unique artisans/retailers are the standard, not cookie cutter shopping mall clones, so we need to fit in with the look.
Industry/Entity Type
Business
Logo Text
Vann Photography
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the soft blues are essential.
Nice to have
- * a kombi would be nice, but not essential.
* quite keen on a typewriter style font, also love a 50s vintage cursive.
* this concept of traditional Vs modern doesn't leave any room to describe the current modern retro/vintage trend.
* colours I am using:
blue (310, 3105) a muted duck egg blue colour? muted teal?
green (381, 382) I would describe it as parakeet if bright, sage if muted.
black/charcoal
* I probably prefer blue & white combo, but blue/green/white is great too. surprise me :)
* I've included the designs I've been working on. I can use photoshop so a plain text + coloured background is not ideal.... I can do that myself! I'm after a line drawing/illustration - that's the bit I can't do myself.
Should not have
- masculine themes - I'm a girl!
geometric shapes or blocks or weird shapes that make no sense
usual fonts (sorry: typefaces) that graphic designers hate, I probably agree. :) I like cursive but not Scriptina or anything else that was popular 5 years ago.
Please don't include anything naff like a lens or film strip or aperture shapes or anything that looks blokey and geometric.
no photo, I can do that!
no bold colours; no red, orange, yellow, black backgrounds.
