• C$120

• 128 designs

• 33 designers

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Logo Design Brief

We need a logo design for a new website called Job Search Insider, expected to be launched in January 2018. Job Search Insider is an online comprehensive training course that helps job seekers secure their dream jobs through offering a step-by-step guidance (via recorded animated videos). The training course shows job seekers all they need to know, and do, to define their careers and explore new ones, to market themselves, and to find jobs that are perfect for them. The training course provides: 1- A step by step guide with lots of details. 2- Examples and templates. 3- Statistics. 4- Trends and new technologies. 5- Explanations. 6- Tricks and hidden secrets. 7- Online resources. 8- HR and hiring managers perspective on recruitment. The tagline is "Job Search Insider - The complete Job Search Training Course".

Target Market(s)

USA and Canada

Industry/Entity Type

Online

Logo Text

"Job Search Insider" and possibly "The Complete Job Search Training Course"

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words "Job Search Insider".

Nice to have

• Factors to consider when designing the Logo:
• 1. Theme / order of words, symbol, and tagline:
• a. It must be simple: no need for fancy or complicated designs, additional lines, too many items, or colours in the design. It must be easy to remember and small that can be viewed in smaller sizes (social media posts, web logo). However, I still would like to use the full name as the logo and use it in posts to let people remember the name, and then later when a I have a solid brand, I would use only the symbol. So, the logo (which is “Job Search Insider” with the symbol embedded in it) must be compact; the words can be on top of each other (square), or the words “Job Search” on the top, and the word “Insider” on the bottom in (rectangular).
• b. It must be versatile: “Job Search Insider” is long enough. Adding a symbol and a tagline is way too much, so I want the symbol to be part of the words, not additional to them; the symbol can be in the letter “O” in the word “JOB” or in around the letter “i” in the word “Insider”. Also, I want the ability to add the tagline when needed without the need to change the logo. So, the tagline, when used, is going to be to the right of the logo. By doing this, I can use the whole thing (logo and tagline), or only the logo which includes the symbol, or only the symbol in a later stage.
• c. I want to add the ™ sign at the end of the log.
• 2. Elements of Symbol:
• The brand name is “Job Search Insider”. The tagline is “The Completer Job Search Training Course” and in a later stage “All what you need to define and secure your dream job”.
• a. Job: the word JOB itself. I can use the letter “O” as the symbol which includes other items. I can use the word JOB with the symbol in it as a symbol later on.
• b. Search: magnifying glass, however, it is extensively used in job boards, and if I used it, people might think that I am a job board.
• c. Insider: the letter “i” or a victor of a person using the letter “i”.
• d. Audience: professionals – although the audience is anybody searching for jobs, but the target audience and the ones who will see the ads, have money to pay, and are more interested are the professionals, so the symbol can include a business bag, or a tie. The tie can look like “i”
• e. Complete / all what you need: a circle with an arrow clockwise or counter clockwise (which is better?) to indicate completeness. It can also be a triangle (in a shape of a play button) with one complete arrow or 3 arrows of the letter “i”.
• f. Training Course: graduation hat, or a book, however, it might give the indication that I am offering jobs for fresh graduates, or that I am targeting only fresh graduates who are searching for jobs. Training course be replaced by “information”, for which I can use the sign for information (a circle with the letter “i” in it). The training course is in the form of recorded videos, and for that I can use play button, with or without a click, it can also indicate “let the search for a new job or new life begin”, however, people might think it is for a game.
• g. Unlocking potential: a lock, it can include the letter “i” for “insider” or to indicate information.
• h. Finding dream job: a star, or ascending curve.
• 3. Font: anything other than times new roman, capital letters or small letter, however, it should indicate that the videos are animated, so a soft font would be great. No formal fonts like “times new roman” or other fancy fonts.
• 4. Colours: although I don’t have any preference, the colours I want to use should reflect trust, and solidness (of information in the training course), also, the colours should indicate that the videos are animated mainly using soft colours. My choices are orange, blue and dark blue.

Should not have

• Magnifying Glass

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