• €110

• 201 designs

• 54 designers

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Logo Design Brief

The e-commerce brand "Klarfit" is already known to many customers and stands for a wide range of sporting goods, fitness equipment and accessories. In addition to typical functional fitness items (yoga mats, pull-up bars, trampolines, massage balls), our range of products includes technical exercise bikes and cardio machines (ergometers, elliptical machines, rowing machines and treadmills). Furthermore, we distribute sports products for strength training to build muscle (weight benches, dumbbells sets and larger power stations). For our customers, an attractive price-performance ratio is in the foreground. Our buyers are men and women of all ages. Many people decide to start a new training or do something for their health. Klarfit is versatile, we are not a professional weightlifting brand and no urban crossfit brand. A good impression of our product range can be found on the Amazon search (Klarfit). Due to the large number of different articles, our logo is often screen printed on the products. Likewise our suppliers work with transfer stickers, which - at least in this process - requires a single-color logo. The use in print (paper form) thus plays a secondary role. Priotrity has the technical implementation and feasibility on the product (on steel, as embossing on textile covers, as a sewn logo, as a sticker). Color gradients and 2- or multicolor should not serve as the focus of the logo design, the monochrome variant will find 95% use. To filigree elements are also to be avoided since the Siebdruckumsetzung in the scale of sports equipment often can not be as detailed and with the same precision as in print formats. Therefore, clear and simple designs are easier to implement. The use of capital letters is preferred, but alternative suggestions are welcome.

Target Market(s)

Europe and USA

Industry/Entity Type

E-Commerce

Logo Text

KLARFIT

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• easy to manufacture (print, silkscreen on products (leather, plastic material, steel, often made as decal).

Should not have

• will mainly be used as one single color - not acceptable if only works as colored version.