self-catering company branding update

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This customer received 27 logo designs from 9 designers. They chose this logo design from natama 2 as the winning design.
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Logo Design Brief
I want to update my existing company logo - Heart of St Andrews - to modernise it make it easier to read and to have versions for facebook and instagram. It needs to fit in with the sub brands for the two apartments - North Star and Scribbles - see logos below. It would be nice to be able to provide a cohesive look between all 3 logos (the two for the apartments and the master logo for the company). I like the idea of a monochrome logo. I would like it to be elegant but modern. Further details of the business are available at my website www.heartofstandrews.co.uk
like everything by Magnolia Home Decor on instagram. I like neutrals, black and white. Teal would be my colour of choice (if any) but I think I would prefer black and white. I like mixing capitals and lowercase and script and non script fonts (serif). (See Magnolia for examples). I am open to possibly putting an EST. 2014 on the logo someplace. I also like Eden Mill gin's logo for its simplicity.
Target Market(s)
30-65 year olds
Industry/Entity Type
Accommodation
Logo Text
Heart of St Andrews self-catering apartments
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- easy to read. Classy font. I like the font I currently use for North Star
Nice to have
- It would be nice to be able to provide a cohesive look between all 3 logos (the two for the apartments and the master logo for the company)
Should not have
- garish colours