Graphic logo for software product
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This customer received 93 logo designs from 39 designers. They chose this logo design from hakimad as the winning design.
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Logo Design Brief
We need a graphic logo design for our software application called 'Racehome'. No text, just graphic logo to compliment our existing text logo. The logo needs to be clean and modern, and use our blue colour (#0D85EA). The logo should be a play on our software's name, perhaps something like a running man and a home, up to your creative prowess (some super basic ideas attached). We want it to convey trust, security and friendliness as the software revolves around making the home buying process quick and painless.
This logo should be designed keeping in mind its use as a standalone logo for marketing and as a shortcut/button inside a phone app. Think Dropbox's box logo, Microsoft's windows tile logo, etc. Fine lines or detail may get lost when scaling the logo down, so preferably avoid these.
Target Market(s)
Modern app software market; targeting millennials.
Industry/Entity Type
Business Software
Logo Text
There should be no text on this logo, just a graphic.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- One colour only.
Nice to have
- Clever use of negative space. A somewhat 1:1 height and width proportion (like the Dropbox or Microsoft logo).
Should not have
- Text.