JFK Weissbier: Art NOUVEAU Illustration & Beer Label
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This customer received 90 packaging designs from 29 designers. They chose this packaging design from Oveja Quiroga as the winning design.
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Packaging Design Brief
We want your help for a really exquisite project.
We are to launch a traditional weissbier with very noble Mitteleuropa pedigree.
Name: JFK
...from Joseph Franz Kaiser, the last Austro-Hungarian emperor.
https://en.wikipedia.org/wiki/Franz_Joseph_I_of_Austria
We want to play on the letters JFK (with their dual meaning) and the iconic figure of the emperor. Illustration skills are absolutely critical. We want this to look like 1900-1914 avant-garde. See attached references for the emperor figure and some feel references for the epoque.
This beer is a traditional Weissbier born in Schönbrunn, in a craft Bavarian brewery that dates from 1853.
Target Market(s)
Europe
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Illustration of the Emperor in great art deco style
- Should look more like a painting / poster than a computer made vectorial
- Practicalities as per attached file
Nice to have
- The emperor appreciating a glass of his Weissbier
- JFK the beer name written with great Art Deco fonts, looking like it was handcrafted
- Faded blue tones & yolk yellow.