• US$150

• 290 designs

• 89 designers

---

Logo Design Brief

Background:
Brauning Appraisals, a residential real estate appraisal firm located in Napa, CA, is looking to re-brand to Valuation Group Inc. The change stems from the need for the owner, Dan Brauning, to take a step out of the limelight to allow the company to operate more as a corporation than a sole-proprietor. He wants his name removed from the identity of the day-to-day business operations. We are also growing the size of the firm, as well as our service area.


Objective:
A) To create a visually appealing, easy to read graphic logo + typography lock-up. In addition to the Logo Icon + Typography ("Valuation Group Inc") lock-up, we also want A) to have the graphic logo element to be a stand-alone icon, (as a file) and B) the Typography to be a stand-alone brand element (as a file) as well. Also: we are interested in seeing/using the abbreviation VGI.

We need to be able to use our logo/brand standards in our print collateral (letterhead, business cards, flyers), attire (shirts, jackets, apparel), e-marketing (social media, email signatures), and our website & intranet.


Audience:
We serve regional and national banks and lenders, lawyers, regional estate/asset management companies, and private parties. We work with real estate agents, title companies, property management companies, the local community and more.

Target Market(s)

We serve regional and national banks and lenders, lawyers, regional estate/asset management companies, and private parties. We work with real estate agents, title companies, property management companies, the local community and more.

Industry/Entity Type

Real Estate

Contact Information for Business Card

Dan Brauning
dan@valuationgroup.com
D: (707) 320-0017
BREA License #AR031123

Logo Text

Valuation Group Inc.

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Should not have

• **Note: our EXISTING logo is attached as a file for reference ONLY.

---

Files