• US$200

• 31 designs

• 18 designers

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Logo Design Brief

Business Name is Loan Mobile Mortgages. I'm looking for a new logo for my business. The logo will appear on printed materials, website, business cards, ads and flyers. With the logo I would like to get an accompanying colour pallette and possible style guide which will be used to base the website and other materials on.

I am an independent Mortgage broker, helping people find the right home loan. Many people are first home buyers, or are obtaining a loan for the first for an investment property. People use a mortgage broker to help guide them through the complicated process and to choose the best loan to fit their circumstances. Most customer interviews are done in their homes, offering a convenient and free service.

Idea behind the business name:
'Loan' relates to the primary product being offered.
'mobile' relates to the mobile nature of the service (i.e its mobile and comes to the customer). It's also a play on the ending of auto'mobile' as I was thinking if creating signage for my car - which would thus become the Loan-mobile

Key themes that must be included.
1. Mobility
2. Home

Designs submitted have incorporated graphical elements implying the home theme with a simplified house roof outline which works well, possibly as a framing device for the text. Other's have (less effectively) conveyed the mobility theme with a van, or wheels. I want a design that suggests both themes but does so with subtlety. Rather than the entire van or outline I had an idea in mind of using the bottom of a car or van outline - maybe just the wheels.

I do not want the non-text elements to be cryptic or require a lot of figuring out what it means. I want the non-text elements to be instantly recognisable as 'home' and 'mobile' but while still being subtle.

Key characteristics.
1. Use of bold colours, 2 or 3 colours at most.
2. Image elements and text to be bold as the logo will often be on signs and I want it to be visible and recognisable from a distance. No fine detail, no elaborate fonts, simple, bold.

Thanks

Target Market(s)

Target audience is first home buyers and first home investors. Male female, mostly couples IN 20's to 30's.

Industry/Entity Type

Investment

Logo Text

Loan Mobile Mortgages

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Include non-tech elements that use immediately recognisable imagery for the home and mobile themes but do so subtly without overpowering the text. By this I don't want my logo to require an overpaid marketing executive to explain how a few squiggly lines represent the themes, I want them recognizable at a glance
  2. Bold lines, images and fonts.

Should not have

• - fine lines
  - detailed graphics
  - characters, people or faces etc
  - over the top colouring - 2 to 3 colours max