• A$150

• 219 designs

• 64 designers

---

Logo Design Brief

We need a logo design for a startup investment and advisory business called "Ascendent". We find, assess and invest in early stage, high growth companies. We also advise startups across a range of areas from business planning, IP, marketing, operations and team building.

The purpose of the company is to create freedom for entrepreneurs by helping them be success and get to the top of their game. We care about making an impact on the world through supporting startups to realise their vision.

The values of the business are around integrity, diversity (for everyone), guiding entrepreneurs through a tough journey. We value helping the underdog, who has passion and drive to ascend to great things.

We would like to see designs that embody a sense of growth and achievement, like scaling (ascending) to the top of a mountain. This doesn't have to have a literal reflection of a mountain but needs to signify ascension, going up, scaling upwards, reaching further.

We have uploaded some examples of logos that give a sense of the style we would like reflected back in the designs. This brand should feel contemporary, innovative, tech therefore a more minimalist approach - simple, clean font and simple device that communicates the purpose/values.

COLOUR PALETTE CHOICES BELOW IS JUST A SELECTION OF MORE PREFERRED COLOURS. PLEASE FEEL FREE TO CHOOSE 1-3 OF THESE COLOURS.

Target Market(s)

To appeal to both early stage startups, angel investors and other key parts of the startup community.

Industry/Entity Type

Startup

Logo Text

Ascendent

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Name of company in a contemporary, minimalist font
• A graphic device that reflects the idea behind the brand

Nice to have

• Logo works in vertical and horizontal formats
• Logo can be expressed in different colours (part of colour palette)

Should not have

• Big out-dated clunky fonts and devices
• Logo resolves will in small, web-based formats, like LinkedIn Company Logo specs.

---

Files

Download all files - 0.2 MB