Law Practice for innovators, status-quo haters and lovers of the word "why" seeks logo and other stu

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This customer received 172 logo designs from 52 designers. They chose this logo design from Well Being as the winning design.
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Logo Design Brief
If you want to give me a logo that looks like every other law firm, keep scrolling, this is not the brief for you.
Blackwatch Law is a legal start-up based in the Island of Bermuda. We have no web-site, no business cards and no clients... yet. But all that will change. Quickly. This is your chance to shape the creative direction of a one of a kind legal practice.
Blackwatch is big on giving people what they want: Sound advice they can understand and value for money. It is a law practice dedicated to supporting innovators and challenging the status quo. Our service areas fall into two spaces: outside general counsel for start-ups and small to medium sized businesses and public interest litigation.
The logo must be clean, versatile and communicate a fresh approach to an age-old profession. A mix of hand drawn and typeface would be interesting to see but i'm not married to the idea.
Updates
https://www.bermuda-attractions.com/bermuda2_000126.htm
Here is a link that explains the connection between Blackwatch and Bermuda's history. Hopefully it provides some context for where the name comes from. The idea that a rock face was cut into in order to solve a transportation issue in the 1930's in Bermuda is cool and resonates with the idea that approaching traditional problems in a non-traditional way has been a way of life for Bermudians for a long time.
This information does not have to dictate the design, but hopefully it helps to inform its vernacular.
Added Sunday, November 5, 2017
Target Market(s)
Innovators, Start-Ups, Up-Starts and people who want to challenge the status quo.
Industry/Entity Type
Lawyer
Logo Text
Blackwatch Law
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Hand drawn.
Files
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Total
US$150
Project Deadline
10 Nov 2017 12:39:04 UTCProject Upgrades
Bundled project(s)
- offering US$49 stationery design to winner