Hi There,

I have submitted you a couple of revised designs along with a pictogram. Please can you provide feedback.

Thanks.

Hi All,

We have come down to the last 24 hours, and have provided the below feedback to some designers. The pictograph is an area that we are not quite sold on and would like some further submissions. The use of the International White Cross and Green backing is something we like, but we also don't want out brand to look like the Safety Sign. here is some inspiration we have provided the finalist designs for if you would like to re-submit.

With all designers the pictograph has been the point of which we have got a shortlist, but are asking all designers to re-think and resubmit. Our competition in Australia is St John Ambulance which is a volunteer organisation and if you look them up on Google Images you will see how the logo is simply St John in bold red background with a white badge style logo.

We don't want to copy this, but you will see it is easily recognisable. Having the pictograph easily transferable to stand alone and still sell the brand is the key. If you picture yourself at a concert, state fair etc with large crowds this is where the logo needs to stick out in the sea of people and not be mixed in the with the latest t-shirt and fashion branded t-shirts. Think of this on the back of a uniform that tell's people "That person can help as they are a first aider"

I hope this helps in feeding a re-submission,

Warm Regards,

CEFAS Team