• £150

• 50 designs

• 19 designers

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Logo Design Brief

This is a requirement for a logo.
The design is required for a Private practice based in London, called 'Evolution Podiatry'.

Located in an affluent part of London, the Podiatry practice (foot clinic) has a specialist interest in lower limb biomechanics and sports injuries. The practice charges a fee to the target market to diagnose, assess and treat an array of foot and lower limb problems including Achilles tendon problems, knee pain, sports injuries, forefoot pain, bunions, big toe joint pain, in growing toenails and so on. The practice wants to raise awareness of itself and get the target markets booking and making appointments over its competition.

Logo - Easy on the eye, a dynamic logo, a logo that has had thought in the design and not just the words in a standard font. Not too detailed as this will be lost on printed collateral in the future.

A fresh, young healthy active looking logo is needed, that reflects trust and care for the patients is needed.

Please take into consideration the Solana website template (you can easily google this) you will see the logo needs to be more landscape in design and not portrait.


Colours - The logo is needed to go on both a white and dark coloured background. As this is a clinic, white will play a major part in the Practices theme as associated with being clean but this is not to be a colour of the logo (unless inversed out for a dark background).

Please feel free to contact me if you have any questions

Target Market(s)

The target markets are adults, paediatrics and other referring healthcare practitioners, so the general public and professional trade.

Industry/Entity Type

Landscape

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Spot colours (no tints)
  a logo for white background and a version for dark background
  landscape design to suit Solana website template

Should not have

• No characters or cartoon style images. No pictures of just a foot
  No everyday fonts to be used.(like times new roman or arial)
  Not too detailed
  No tints