• US$150

• 258 designs

• 71 designers

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Logo Design Brief

We need a logo design for our software enabled services company that is currently going under rebranding. Our new name is "Asteri Decisions." We help midsize restaurant, retail, and service-based multi-unit companies make more informed business decisions with scientific market tests and experimentation of new initiatives. In short, we help companies find and follow their North Star (in Greek, Asteri) so they can invest their time and money on business initiatives that are proven to work. Our brand colors are navy blue, cerulean, orange, white, black, grey. Bringing in other colors like teal, greens, colors similar to an ocean or night sky would be fine. The final design should communicate a sense of a "guiding star," certainty, science, and continuous growth/innovation. We would like to communicate that companies can navigate the fickle market and move forward at full speed.

Target Market(s)

Small, midsize multi-unit companies (like franchises) in restaurant, retail, service-based sectors. May expand later.

Industry/Entity Type

Computer Software

Logo Text

Asteri Decisions

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Influence from compass, navigation, North Star, paving a path. Give the sense that with our services, companies can learn how to reach their customer base, accomplish their goals, learn what works, innovate beyond their competition.

Nice to have

• Would like the logo to be emblematic, have a good combination of emotional + professional appeal. Something that is modern, but not too abstract that it loses meaning. A sense of adventure, journey, partnership.

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Files

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