• A$150

• 209 designs

• 58 designers

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Logo Design Brief

I am looking to develop a new exciting logo.

Where the challenge lies is in the fact that my end user is children, but the purchasing market is their parent. So whilst my brand needs to appeal to kids (Our demographic is children between the ages of 4 yrs and 9 yrs ideally) and excite them, I need to make sure that the brand appeals to adults and conveys the right sentiments. The same applies for the logo which I am looking for.

In designing the logo, It is important that you understand that it must be able to be used on digital platforms, on printed stationery and on a children’s plush toy. Thus the lines must be clean so that it can cover all mediums equally without becoming hard to see.

It's important this logo is gender neutral (ie is not masculine nor feminine) as our brand is also to be gender neutral.
The ambassador for our brand is to be Pheletant the Elephant (also known as Phelly) So when designing the logo, please incorporate character and fun into it. But it needs to portray a character i.e. not just be an elephant. We want it to be cute, not cool. Kids should see it on the shop shelf and beg mum and dad for it.

Phelly loves life, feels amazing, is positive, likes him/herself and wants all children to feel as amazing as he/she does. He does this buy delivering little notes with messages of support and love.

When you see the Phelly plush toy - it means that he has left a card somewhere nearby for you to find. That card SHOULD make you feel much better about yourself and your life.

Target Market(s)

Targeting children aged 4 yrs - 9 yrs (as well as their parents)

Industry/Entity Type

Education

Logo Text

Pheletant the Elephant

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Title, picture, clear font, character,
• gender neutral tone

Nice to have

• Logo device which can be used in isolation of the text

Should not have

• Cursive font, very small lettering, too many words, be too busy, gender specific overtones

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