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Funky web design for eCommerce product site
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This customer received 29 Wordpress designs from 3 designers. They chose this Wordpress design from pb as the winning design.
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A$230
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29 designs
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3 designers
Wordpress Design Brief
This is the theme we want to use: http://shopkeeper.wp-theme.design/home/home-product-landing-2/
The design must fit cleanly into the theme to minimise custom coding.
We are rebranding a health supplement product. 1 product, but comes in different quantities/packs.
The previous websites have been clunky, ugly, with poor design and very little purpose. We need a clean UI that takes the user through how it works, to the products, to the cart, all with a simple to use platform.
Tone of voice & Key Messages:
Funny, witty, relates to 28-40 audience. Product is for people who don't want to ruin their next day at work with a hangover OR cherish their weekends so much they would never want to waste a Saturday or Sunday. The characters telling the brand stories are two scientists
Full brief is attached with links to branding elements.
Target Market(s)
Men and women who love to drink alcohol and want to prevent hangovers.
Identified audience is 30-55 years (we will start by targeting 28-40), the USP is superior product performance based on health benefits of reduction of alcohol through the liver, secondarily hangover symptom reduction. Premium brand for health conscious consumers. Superior replacement for the go-to-hangover meds, ie. Panadol, Nurofen, Berrocca - aids the process and digestion as opposed to inhibiting. Brand look and feel re-design to be relevant to identified target audience.
Industry/Entity Type
Health Product
Font styles to use
Other font styles liked:
- Norwester/Lato or Bangers/Oxygen
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- This site covers a lot of what we want: https://www.webalive.com.au/ecommerce-website-features/
- MOBILE FIRST DESIGN
- Video on homepage
- Email popup
- Add to cart from home page
- Coupon code
- Facebook Messenger Chat
- Quick fill credit card info at checkout
- Reviews
- Mobile friendly
- Detailed shipping info (can be a secondary header bar with FREE shipping over $30 promo)
- Money back guarantee page (return policy)
- Contact page phone, email, and an online form + connect with us on Facebook and Instagram
- Favicon
- Referral program
- SEO text boxes on home page
- Newsletter sign up in footer
- Sections to show: REVIEWS/TESTIMONIALS and REFER A FRIEND and MONEY BACK GUARANTEE
- Needs a call to action SHOP NOW button at the bottom of the page (see https://thinco.me/)
- Needs payment icons in the footer (paypal / Visa / Mastercard for now)
- Colours and fonts should match branding guidelines.
Nice to have
- Loves design wise: https://mailchimp.com/
- Other inspiration
- https://www.pinterest.com/pin/474285404494163209/
- https://www.pinterest.com/pin/475200198166081933/
- https://www.pinterest.com/pin/181692166197049862/
- https://www.pinterest.com/pin/293156256984803604/
- https://www.pinterest.com/pin/482025966346092082/
- https://www.pinterest.com/pin/425238389801779277/
- http://addiction.mobydigg.de/
- https://thecoolclub.co/
Should not have
- These are examples of the old site:
- http://www.alcovitusa.com/
- http://demo.exceldesigns.com.au/alcovit-cms/
- We are moving away from the green
- These are examples of sites we do NOT want to see.