Retail Boutique Needing Abstract Logo Embellishment

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Logo Design Brief

We need an embellishment to what's been derived already. Emmy's On Main is a small boutique in Essex, Connecticut - one of the most charming small towns in New England. People travel from all over the world to visit Essex for its history, quaint charm, and unbelievable views of the Connecticut river. Emmy's on Main is a unique boutique right in the heart of downtown offering shoppers whimsical trinkets, clothing, handbags, jewelry, and unique treasures they'd be hard-pressed to find anywhere else.

In terms of logo design, we'd like to keep the typography similar to what's been mocked-up already in a word doc (attached) but with the addition of a custom icon, embellishment, or design element conveying whimsy, fun, and charm. We're open to anything but a few things to keep in mind is that Essex is a sailor's town, very nautical in nature. Although Emmy's On Main isn't necessarily nautical-themed in its product offerings, we want to appeal to that audience - middle-aged females on vacation with their sailor husbands in search of unique souvenirs. We do not want something as blatant as an anchor or a compass... but we also don't want the logo to be TOO whimsical that we lose a subset of our adventure travel/outdoor enthusiast audience.

We're thinking the addition of a pattern/line drawing or an icon or something abstract (not obvious like an anchor or a flower or a star) is the direction we want to head in. Something to make the attached file more unique.

We want a unique brand for Emmy's On Main that can translate to print, outdoor signage, and digital means.

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Updates

Hi designers! One thing of note: if color is incorporated into your design, we're looking for warm colors. Not ocean colors.. more sunset feminine colors. Also, a less obvious shape is appreciated, we don't want stars or animals.. we're looking for abstract line drawings, patterns, etc.
Added Monday, October 30, 2017

calligraphy, feminine, elegant, modern
Added Monday, October 30, 2017

Target Market(s)

Middle-aged females on vacation in Essex, CT looking to shop for unique jewelry items and baubles to take home with them.

Industry/Entity Type

Retail

Logo Text

Emmy's On Main: a fun whimsical boutique


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Other font styles liked:
  • Broadway Bold for the main title and then Tempus Sans ITC for the subtext

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A design element / embellishment to the attached text.

Files
Download all files - 0.0 MB
DOC
Emmy Saturday, 28 October 2017 16:51:22
Saturday, October 28, 2017
DOC
Emmy Saturday, 28 October 2017 17:01:07
Saturday, October 28, 2017
Payments
1st place
US$150
Total
US$150

Project Deadline
04 Nov 2017 01:08:23 UTC
Language

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