• €525

• 41 designs

• 5 designers

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Web Design Brief

Naturalia is an Online-shop committed to keep the natural beauty of the flowers as jewelry or accessories for women and kids.

Our products are miniaturized flowers kept in transparent resin and assembled on sterling silver. All jewelry and accessories pieces are handmade.

Target market are women who are used to buy per internet from 25 to 45 years old and men who send surprise presents from 25 to 55.
Naturalia focuses on the European market, with Germany and Austria as primary customers.

The design of the webpage will have to express the following principles:
• Not complicated but elegant and trustworthy
• Friendly and easy to surf and use
• Express the slogan “beautiful by nature”
• Has to match or flow with the attached logo (doesn’t have to include the same colors)
• Adjust the design to “create the experience” of picking flowers in a garden or silver garden.

As an extra service we will offer special packaging for presents or special events. This option has to be very distinctive or perceptible. The customer have to be able to select the packaging when performing check out.

We are open to any layout but as a guide of how “friendly to use” it has to be, reference attachments are included ( logo, proposed layouts and jewelry photos).

Ecommerce platform will be osCommerce. Within the design proposals hover actions (e.g at menu, links or images) must be shown. No flash application is intended. Image menus are desirable.

Design proposals should include the following layouts:
Main Page
Category Page
Product Page
Packaging Selection (before Checkout)
Checkout Page

*** As an extra Info on the packaging, it is very important to know that we will offer three different packaging options to choose from: the normal one (no extra charges), the one for special occasions (anniversary, Valentine´s day, etc.) and one for birthday presents, both with extra charges.

Target Market(s)

Target market are women from 25 to 45 years old and men who send surprise presents from 25 to 55.

Industry/Entity Type

Internet

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design proposals should include the following layouts:
  - Main Page
  - Category Page
  - Product Page
  - Packaging Selection (before Checkout)
  - Checkout Page
  
  Hover actions and transitions (e.g at menu, links or images) must be shown

Nice to have

• Image menus are desirable.
  e.g. http://www.alohatechsupport.net/examples/image-menu-1.html

Should not have

• Adobe Flash proposal

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Files

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