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Rental Investment Company
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This customer received 72 logo designs from 31 designers. They chose this logo design from Alchemist as the winning design.
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US$400
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72 designs
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31 designers
Logo Design Brief
We weed a logo designed for a new asset management company called the Rental Investment Company that will offer investors the opportunity to directly invest in rentals properties which the fund will both hold and manage. Investors will receive both capital growth (depending on the property market) and rental returns. In Australia over the last ten years in Australia investors have typically received an annual return of 5.3% per annum in this asset class (comprised of 2.5% capital growth and 3.05% rental yield), against 4% per annum for shares and 3% per annum for bonds.
As we invest in "bricks and mortar" the investors have no default risk. Culturally in Australia the term "bricks and mortar investment “has been used to denote the perceived superior security and performance of rental investments. This perception is something we wish to leverage off and we would encourage the innovative and creative use of this cultural perception.
We have a preference for the colour Blue (dark and navy blue specifically), but we are flexible and encourage creativity and innovation. In Australia we use the word "blue chip" investment to denote high quality investments; again this meme is something we wish to leverage off. However the point we wish to convey that the colour is suggested due to its association with the attributes of quality and robust investment. We do not discourage other designs and colours provided that they convey our key attributes of being a quality and robust investment.
Updates
I just wanted to let you all that I've spoken with IP Australia about what what they will accept as a logo and brand. This may be relevant to you not just for this design but for all future designs you may submit in Australia.
They advised that they will not accept logos that are too generic and which rely on words that are used regularly by a number of businesses in their ordinary course of trade. Thus, the world "rental" on it's own or displayed prominantly would not be accepted by IP Australia as the word is used too widely and its meaning can be easily confused. The word "Investment" must be equally important as "rental" to meet IP Australia's approval process.
Some of the submissions have used "RIC", this may be accepted provided the design is unique and does not heavily rely on the lettering alone. There is a RIC publications (here is there website and design http://www.ricgroup.com.au/), I'd suggest using a different font and not seperating the three letter will help satisfy IP Australia's requirements.
I just thought I'd bring you all into the loop on this conversation I had with IP Australia today as it will impact on the selected design.
Thank you all for your designs.
Louis
Added Monday, November 18, 2013
Target Market(s)
Very broad target market
Generation rent; the 40% of Australian that cannot afford to own their own hope but will be able to partially hedge their retirement expenses by having their super. These are typically both man and female over the age of 21 but under 50 years of age
Smaller and less affluent investors who may not have the funds to invest the funds directly themselves. This is our first target market and they will be attracted by the co-op type structure and it ability to offer higher returns the comparable investments. These are typically both man and female over the age of 21, many can be migrants.
Retirees how have a Self-Managed Super Fund they will be attracted by the broader geographical exposure offered by the fund as well as the secure and historically stable returns. Typically male and female over the age of 65.
Industry/Entity Type
Asset Management
Logo Text
Rental Investment Company
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Requirements
Must have
- We want to be able to use the logo design on our website, business cards and stationary, as a result the logo designs being submitted need to be mindful of its wider application.
- A successful design will convey the security and the relative long term stability of this asset class.
Should not have
- The Rental Investment Company cannot be shorted into Rentinco. We do not encourage any logos that attempt to use this name for two reasons. Rentinco is a car leasing company in Portugal and we do not wished to be confused with them. Second the name is easily confused with the mining company Rio Tinto.
- As a result we do not want to be confused with either of these two businesses.