Dave Sommerfield's Personal Guitar Workshop - a multi-use workstation for you and your guitar

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Contest winning design

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This customer received 14 brochure designs from 5 designers. They chose this brochure design from Avi Design as the winning design.

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Brochure Design Brief

A guitar workstation/stand. A furniture grade device that serves as a workstation to repair, restring, refurbish, clean, maintain, and ultimately display your guitar. The guitar can be held held securely and safely lying on it back, it's face, either side, and comes with a stand for it to slide in when work is complete to display or Store.

Target Market(s)

Electric, acoustic, and most other guitar owners. Luthiers. Guitar techs.

Industry/Entity Type

Music Training


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Needs to explain what the Workshop does, hit on the aesthetics, size, founder/inventor etc. I forwarded much verbiage that has been used from other sources with my pictures. Our website is davesommerfield.com which should be somewhere on the Brochure as well. Maybe bullet points. - for use with acoustic, electric, and most guitars - holds guitar face up, face down, either side, and a vertical display with stand. - made with non-reactive materials at guitar touch points - use for repairing refurbishing, cleaning, restringing, constructing, and maintaining - Any more you can think of. We are not 100% sure of the materials we are using yet so instead of being specific say something like made with only the highest grade materials, furniture-grade quality
Nice to have
  • We are down-to-earth people wanting to show people a high-quality product. We are taking these brochures to NAMM January2018. There will be over 100,000 music people/celebrities/buyers there. So we have one shot. Hoping you can help us with an awesome brochure. The colors on our website would be nice Davesommerfield.com
Should not have
  • Cute

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