GTA Training / GTA Lakers Logo redesign
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This customer received 212 logo designs from 64 designers. They chose this logo design from D.an as the winning design.
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Logo Design Brief
GTA Training Inc. is seeking to refresh or redesign its existing logo, reflecting its business as a basketball training organization. The company’s identity rests on maintaining the highest standards of professionalism, and a focus on encouraging determination. We are looking for an updated modern look and feel that will reflect our Canadian identity and our passion for the sport of basketball, and be clean and emphatic. A desirable colour element to us is: “Carolina Blue”* or the blue used by Columbia University** (either the lighter, Pantone-290 or darker blue P-286) with whatever contrasting colours designers feel are desirable and appropriate. We have no particular preference for font/text style.
We would also like a second logo adapted from the first one, for the GTA Lakers basketball team to use on its uniforms, gear, etc., with the anticipation being that it would be the same graphic but with the text element modified appropriately.
While we are primarily interested in a “makeover” of our existing logo(s) GTA Training, and GTA Lakers , we will consider new logos designed entirely from scratch. In revising the existing logo(s) we’d be interested in seeing how it might be simplified, for example, by making the shape of the ball be ‘inferred’ from its design elements, rather than discretely outlined. In all cases, we feel that limiting the number of colours or colour gradients, ought to simplify application of the logo to T-Shirts, uniforms, and other gear.
Logos will be used on company merchandise, team uniforms, and web sites and social media.
*Carolina Blue: https://en.wikipedia.org/wiki/Carolina_blue
**Columbia: http://www.columbia.edu/newcuhome/files/columbia/content/blue290.pdf
Updates
Project Deadline Extended
Reason: We require a bit more time to evaluate and review the alternatives, and provide feedback to those who have submitted designs.
Added Monday, October 23, 2017
Industry/Entity Type
Business
Logo Text
GTA Training / GTA Lakers
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- see project description
Nice to have
- see project description