• A$150

• 242 designs

• 80 designers

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Logo Design Brief

Our platform diagnoses the behavioural and technical readiness to execute on enterprise strategy, and coaches leaders to address weaknesses.

We need a logo that aligns with our R.E.A.L. values, and has discrete connotations of what we do (Behavioural+Technical Strategy Execution Readiness) while exuding prestige & innovation...
- Restless: innovative, progressive, action oriented, future oriented,
- Equitable: fair, balanced, ethical,
- Authentic: humble, approachable,
- Levelheaded: trustworthy, reliable, calm, balanced

Think Aston Martin of the professional services world and test your design by asking if Aston Martin would want to associate themselves with it.

Target Market(s)

Senior Executives or large corporate organisations

Industry/Entity Type

Professional Service

Logo Text

StrategyX - the X should be able to stand alone too

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must feel premium but progressive / innovative.
• Must be able to work on both white and black backgrounds
• Must be printable to a high quality (no excessive gradients)
• Must align with our R.E.A.L. values:
• - Restless (innovative, progressive, action oriented, future oriented),
• - Equitable (fair, balanced, ethical),
• - Authentic (humble, approachable),
• - Levelheaded (trustworthy, reliable, calm, balanced)

Nice to have

• subtly (in abstract) show how we combine both the behavioural (people) and technical aspects of business.

Should not have

• NO ADOBE STYLE STOCK LETTER LOGOS PLEASE!
• Not cheesy / overtly obvious

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Files

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