Thryv Construction Logo Development

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This customer received 253 logo designs from 95 designers. They chose this logo design from Sawon as the winning design.
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Logo Design Brief
Company wants to be a disrupter in the building industry. They are a home builder in Florida, but want a name that is very unique to break through the clutter of other home builder names. Client likes the word "thrive" but we think we should spell it Thryv to be more unique. This is a residential construction firm dealing with consumers. Logo should exude the energy and innovation of this new entity.
Target Market(s)
Affluent Homebuyers in Florida, US.
Industry/Entity Type
Real Estate Development
Logo Text
Thryv Construction
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Looking for a vibrant modern look that is unexpected in this industry. Unique typeface that shows motion or a dynamic feeling in the tone. The word "Construction" should be much smaller and a secondary element. Primary focus should be on the word "Thryv"
Nice to have
- Bold, vibrant, unique. Clean lines. Logo should work well at a small size. Do not use too much color. 2-3 colors at the most.
Should not have
- Do not include an image or graphic of a home. We do not want a literal translation of a home or palm trees or other elements. Should feel like a national or international corporation.