• A$150

• 260 designs

• 61 designers

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Logo Design Brief

OneLead is an online provision of construction trades website and e-commerce marketplace where people wishing to engage different tradespeople can request quotes after submitting information about their required works; liaise with their accepted tradesperson(s); purchase products via the online marketplace and even share products with their tradespeople.

One Lead services the Construction industry and therefore should have some similarities or resemblance to this. Our target audience is any person(s) looking to source trades people, as well as the trades people themselves looking to purchase the opportunity for new business. The demographic is for people living within Australia of all ages.

Our graphic/logo should be a creative, new, interesting and a unique spin on the name, “One Lead”. The business name “One Lead” in context means that the person sourcing a tradesperson only needs to look in one place to find them.
With regards to the design of the logo, it needs to be clean, slick, glossy, simple but effective/standout and modern with a smart focus on the construction industry. It should be modern, simplistic in its’ design as well as very memorable and eye catching. The logo should be sophisticated in its design, attractive to all ages. Colours we want you to decide on, but it needs to be powerful, bold, edgy. We have uploaded some designs which we like, and believe are a good example of what we would like to see.

Pleas develop the logo on both a white (primary) and black (secondary) background (for website and other print media). Please research other construction trade marketplace websites if you require further inspiration. We request that a standalone logo be designed, as well as a logo above text, and a logo beside text be possible.

Target Market(s)

Adults, all nationalities living in Australia

Industry/Entity Type

Construction

Logo Text

One Lead

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A standout BRANDING logo to separate our product/service from the rest, a finesse and a focus on premium service. We want the brand to represent a confidence and quality of service.

Should not have

• Dull and bland design ideas, matte look, no resemblance to any other business in the industry.

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